Author Archives: BlueberryDev

Marketing Your Website

Tip 1: Have a mission or goal

Marketing  Your Website and Building a Brand online has to do with increasing the number of people who know and like your business, products and brand. To be successful at marketing, you should always choose marketing strategies that fit your mission or goals of your website and company. And to do that, of course, you need to properly define your site’s mission! Once you know your mission and what makes your company or your website unique, make sure it’s always reflected in the content of your Digital Marketing Strategy.

Example: Blueberry’s’ mission and marketing

The mission of Blueberry Design is to help companies get online and optimize their websites. To fulfill that mission, we offer a number of services such as web design, e-commerce development, SEO & PPC marketing, website hosting and maintenance as well as GDPR and Website Security. We use multiple channels to reach to our audience, such as our blog, our newsletter, and social media channels such as Facebook, Twitter and LinkedIn. We make sure that the things we share fit our mission. That does not mean that every post we write is about websites. As part of our mission, we also share posts on content marketing, sales, news, GDPR and photos of, for example, events we attend and our office.

Market Your Brand

Tip 2: Choose marketing that fits your brand

Marketing should also fit your brand. Branding is the way you want to present your company to the world. It could even be in the way you make your products or supply your services. Perhaps you want your brand to be hip and in trend or maybe you’d rather come across as traditional. It’s up to you, just make sure you’re consistent.

Tip 3: Get to know your audience

An important step in marketing is to find out what your audience looks like. Who are my visitors? Where do they come from? How do they currently engage with my website? In order to answer these questions, there are different kinds of research you can do. Google Analytics will give you some great insights. And, how about conducting a survey? Once you have a clear view of what your audience looks like, it’s much easier to reach them on (for example) social media.

Tip 4: Think about new customers!

Now that you have some idea of your current audience; does it consist of the people you want to reach? How could you grow it? Have you considered all potential audiences you could reach with your website?

If you think about your customer, it’ll be easier to find growth potential. For example, it could be that your current audience is quite small but consists of exactly the kind of people you want to have on your website. Your growth question would then be “where do I find more of these people”? It could also be that your current audience and your desired audience are somewhat different. Your growth question would then be: where do I find my new audience?

know your customer

Tip 5: Find the right platforms

Having a clear vision of the people you want to reach is important for the next marketing stage. For example, trying to reach an audience of young teenagers on Facebook is not a great marketing strategy. Nor is trying to reach an audience of older retirees on Instagram. Both the content of your website, as well as the social media channel you choose should be targeted to the audience you want to reach.

In addition to focusing on social media, consider sending out a newsletter. It’s a great way to stay in touch with your audience and regularly send them on branded content, so you’ll stay top of their mind. You may not get everyone from your audience to subscribe, but those who do will be highly engaged.

And, perhaps you have the option to reach out to a website in a similar niche to yours and offer a guest post? This could be a great opportunity to both reach a larger audience and work on your networking at the same time. Don’t go around sending low-quality posts to every blog you can find – that’s not a good marketing strategy and won’t do you any good. But if you can write a great post for another blog that’s reaching a (larger) audience that you’d also like to reach, go for it!

Tip 6: Advertising

If you have a budget, you could also decide to put ads on, for instance, Facebook or Google to promote your website and company. Facebook offers the option to boost your post, making sure it’ll get more exposure.

Facebook actually allows you to really focus on the demographic you would like to reach with settings for age group, location and interests, making it quite easy to target your desired audience.

Google PPC is a great way to get your website in front of potential clients when they need it most. You can target locations, demographics, devices and times by creating engaging ads with a clear Call To Action on each ad.

PPC Marketing

Conclusion on digital marketing

Devising a digital marketing strategy to roll out alongside your SEO strategy helps grow the audience of your website. So, get to know your company and your audience! Mind, growth does not equate to more money! If you want to make money with your website, there’s a whole lot of different things you could do. But digital marketing your website with these tips will definitely help you find your voice and an audience that’s eager to hear what you have to say!

Need help with your digital marketing or SEO? Contact Us today and we’ll help get your website in front of the audience you want.

GDPR

GDPR One Year On

GDPR Overview

GDPR came into effect on the 25th May 2018. GDPR provides individuals and companies to have the appropriate policies, procedures and processes to protect personal data. All organisations must have a risk-based approach to data protection. GDPR requires organisations to implement appropriate technical and organisational measures and extends the given rights to individuals. Penalties for organisations who are not in compliance of GDPR can be severe and can go up to €20,000,000.00 or 4% of global turnover.

Whats happened since 25th May 2018???

It seems not a lot has happened since the introduction of GDPR but if you dig deeper you’ll find the various EU data commissioners have been inundated with data complaints.

  • A total of 59430 report data breaches have been reported since 2018.
  • 91 reported fines have been issued under GDPR.
  • Most notifications reported by countries: Netherlands 15400, Germany 12600, UK 10600.
  • Fewest notifications reported so far from countries: Cyprus 35, Iceland 25, Liechtenstein 15.

Some GDPR fines to date.

  • France: €50 million
  • Portugal: €400,000
  • Poland: €220,000
  • Germany: €80,000
  • Austria: €4800

What about Ireland??

The Irish Data Commissioner reported 4740 valid data breaches since the introduction last May. 75% of these reported post 25th May. 4113 complaints have been received by the Irish Data Commission in 2018 – 70% received post May.

What types of breaches have been reported to the Irish Data Commissioner.

  • 85% disclosure
  • 5% paper lost/stolen
  • 3% hacking
  • 3% phishing
  • 2% devices lost/stolen
  • 1% Malware
  • 1% inappropriate disposal of paper.

Currently the Irish Data Commission has 50+ open investigations. 17 investigations into multinational technology companies based in Ireland. 8 investigations into Facebook alone. the commission has increased its staff numbers in recent times to 135 and is still growing.

Key factors for organisations to note from the DPC.

  • Report breaches on time (within 72 hours of breach)
  • Contact data subjects (individuals or organisations) without delay.
  • Have a Breach playbook (know what to do in case of a data breach)
  • Train Your Employees (don’t leave it to one person)
  • Retain records (wherever possible)

Brexit and Data Implications:

Brexit

As we know Britain are due to exit the EU on the 31st October 2019. We know this date could change depending on the outcome of Leadership and Brexit talks. Lets say for this the UK leaves on the 31st October, what happens then?

Some possible scenarios:

  1. A no-deal Brexit
  2. Agree a new withdrawal agreement
  3. New common market 2.0 agreement
  4. New withdrawal agreement

What happens if there is a no-deal or hard Brexit?

  • The UK will become a “third country”. A third country outside of the EEA or the European Economic Area
  • Data transfers to a “third country” is allowed if the country is deemed to have adequate levels of data protection
  • Organisations from “third countries” without adequate protection must adopt safeguards to transfer data from  the EEA to a third country.
  • Some appropriate safeguards are:
    Binding corporate rules
    Standard contractual clauses
    Certification mechanisms or protections.

DPC recommendations in case of a NO-Deal Brexit

Key Takeaways:

  1. Monitor Your Data Protection Compliance
  2. When a data breach occurs…not if
  3. Implement SCC’s if transferring data to the UK
  4. Keep Up to Date and check the data protection commission website regularly: https://www.dataprotection.ie/

 

Image from rawpixel.com

 

 

 

 

 

PPC Marketing

PPC V SEO. Which is better for your website?

PPC V SEO. Which is better for your website?

PPC V SEO. Which is better for your website? This has been an ongoing debate. Which is better, buying your way to the top of the search engines through a pay-per-click (PPC) campaign or cultivating your organic (or natural) search engine marketing strategy through search engine optimization (SEO)?

PPC V SEO. Which is better for your website? Deciding where your digital marketing spend should go is a hard decision for many business owners and the decision between SEO and PPC is often fraught with doubt about which is the better?

What is PPC?

When you buy visitors or “clicks” from Google or other search engines it is called pay-per-click (PPC). PPC allows you to quickly leverage search engine traffic by paying or bidding for keywords related to what you are selling or a service you’re providing.

 

What is SEO?

SEO is often referred to as “organic” or “natural” lead generation. SEO consists of optimizing your web pages to enhance their position in the naturally occurring search results. Organic SEO consists of making sure the search engine bots can crawl and understand what is on your web page and so that, ideally, they’ll rank your website higher than your competitors.

Digital Marketing

Benefits of PPC

Simply there is NO waiting: once your PPC campaign starts, you’ll immediately start to see more traffic, clicks, and conversions on your website. SEO can take weeks or months before you start to see your website move up the page results. PPC is scalable and controllable – you set your budget and have an idea of how many leads are you getting. This, in turn, helps you calculate an accurate budget for your digital marketing. SEO is not so cut and dry, and it can take longer or require more money if the industry or location your business needs to rank for it can be extremely competitive.

Benefits of SEO

Organic SEO is very cost effective. The labour costs of setting up and managing a PPC campaign are usually the same or even more than the labour costs of SEO, but then there are the continuous click charges you pay after set-up. Organic SEO is long lasting! A properly optimized website can maintain a high position in the search results long after a PPC campaign has been turned off.

Disadvantages of PPC

You have to pay to get good results and the more you pay the better the results according to Google. The competition for keywords has never been greater. Researching and selecting effective keywords to bid on is very time-consuming. Managing what you’re spending on keywords, measuring returns, adjusting how much you spend and playing the PPC game is a full-time job. Either you’ll be spending time doing it yourself or you’ll have to hire an experienced PPC specialist who can properly run your campaigns for you.

Disadvantages of SEO

SEO is very slow compared to PPC. It can take weeks or months after you optimize your web page to start seeing results, whereas PPC will start getting you leads straight away. Also SEO is an ongoing process. Your site will never be 100% “optimized,” it will only get more and more optimized as you put more work into it. The good news is that in the future your rankings will be better and you will hopefully be reaping the rewards of having invested in SEO. SEO is time-consuming, especially if you choose to do it yourself. Should you have the option to purchase SEO tools or to hire someone to do SEO for you, that will end up costing real money, not your own time.

 

SEO

 

Can PPC and SEO work together?

When combined, PPC and SEO can be quite powerful. In my view and well optimised website with a PPC campaign is the best approach. Optimisation is not only about the keywords on your website but how your website is built. PPC campaigns take into account the SEO on your website and if done correctly SEO can reduce your overall PPC costs. Ask yourself these questions and determine optimal mix of PPC and SEO for your website.

If you have any inquiries about the services at Blueberry Design click here or call us if you have any questions on (041) 986 5686.

Images from rawpixel.com

Use Storytelling to Sell Your Products

Use Storytelling to Sell Your Products

Use Storytelling to Sell Your Products

Storytelling can be a useful tool to use on your product pages. But why is storytelling such an effective tool to use on product pages? And how could you use storytelling on your own e-commerce site?

You’re already doing it without knowing?

Most of our clients will already be using storytelling on their product pages. They just don’t realise it! In your text, you’ll probably already are describing why your product is the best. Most clients will use examples to do that.

So why is storytelling such an effective strategy to use on product pages?

Storytelling is effective in product pages because it allows you to show people why your product is better than the rest. I could tell you all about our great SEO packages, but it would be much more convincing if I showed you why they are so great.

Focus on the problem instead of the product!

  1. Reviews or Testimonials.
    Every review, every testimonial is a story. You probably know that testimonials increase trust. Real customers, share real experiences. Those experiences can increase trust and awarness
  2. Collect user stories.
    Ask your customers to share their experiences with your products. Ask them how the product improved their lives. Use that feedback of your customers to write little stories..
  3. Write Example Stories:
    In an example story you could introduce a persona that is facing a particular problem. Perhaps the persona wants to get more traffic to their website but does not know where to start. In your storytelling, you can explain how your product solved the problem of the persona in your story.

Conclusion on storytelling and product pages.

Stories can be powerful if people can relate to the characters in your story. Make sure your story on your product pages are about real people. Try to add specific details to make the stories more real and relative. That makes it easier for people to relate to the people in the story. Also add as many photos and/or videos to make the stories even more real!!

 

Image by rawpixel.com

How to Improve Website User Experience

We found the following Tips on How to Improve Website User Experience from Hub Spot. If you need advice on how to improve your website user experience you can find the article below with some helpful links.

Your website is the core anchor for your digital marketing efforts. To guarantee that your clientele receive the best experience when browsing, it is important that you are aware of the different problems users have.

Your website is the best salesperson. They work 24 hours a day and provide consumers with the appropriate information that is relevant to their search.

 

1. Use White Space:

Clients tend to complain to the designers of their website that there is too much white space throughout a page. White Space is a section of a page that is not being used. However, having this empty space can be a positive to a website. It can encourage a viewer to devote all of their attention the content and distinct designs and color that surround the text. To view what effective white space looks like on a website, click here.

 

2. Optimise your page speed:

It is frustrating when a web page or an image doesn’t load as fast as you would like it to. If your website doesn’t load within five seconds, bounce rates will increase. But, there are multiple solutions that will help to decrease those rates. For information on how this can be achieved click here

According to Section.io, bounce rates will increase by 20% if there is an extra five seconds of page load time. Google offers a free service that is reliable and will give you the relevant information about your page speed.

Image result for optimising website speed

 

3. Use images (wisely):

Before browsing through a website, people are beginning to judge the company sites appearance. It is important that the images displayed have been taken in your company if not being taken off the internet.

Images are used to convey your brand and its products and services the way that you want it to. Customers should be able to visually perceive what your company is about. Looking at the site of https://www.octacom.ca/, we are immediately informed of the services they provide. Check out this infographic on real images vs stock photography.

 

4. Include well-designed and written headings:

The words used in headings and content included on your website is based off what consumers have an interest in.

The important thing to remember about headings is that they act as a guide for users of a website, making it easier for them to find the information they acquire about a product or service you provide. For example: a company called Tilde have well-designed headings that are attractive on the homepage of their website as you can see below. The colour used is well balanced and the font size doesn’t take the attention away from the other features. To view Tilde’s website follow the link provided here: https://www.tilde.io/.

Tilde website with well-designed headings

 

5. Segment key information with bullet points:

When writing up a business document or content for a website, it is recommended to use a bullet pointing format where there is a substantial amount of information.

Bulling pointing is a great way for highlighting important information and is more appealing in the eye of the reader. This format allows the user to brows through a page in a short amount of time and collect all relevant points of information more efficiently. Another effective way of drawing attention to information on your website is to use icons relevant to the subject. An organization called One.org. uses icons as the bullet points to highlight their what they have achieved over a period of time as shown in the image featured below. Often using icons can make the topic of conversation that little more interesting and worth the time to explore.

One.org website, whose user experience uses bullet points to segment key information

 

If you have any inquiries about the services at Blueberry Design click here or call us if you have any questions on (041) 986 5686.

SEO – friendly blog tips

We found the following SEO-friendly blog tips from Yoast very useful and thought you might find them useful too.  Here is the full article:
BLOG SEO TIPS
Optimising a blog is one of the most rewarding types of SEO. Writing blog posts that are well-structured and SEO-friendly at the same time can be challenging, but the above guide helps to show you how.
The article highlights the importance of key words, structure, the use of paragraphs, headings and signal words, adding content regularly with external and internal links, and optimising that content (30o words at least).
A blog that has been SEO’d well and has good content can get a lot of traffic from the search engines. As the natural mode of a blog is to continuously add new content, it can lead to great results.

Improve your writing skills

As with all writing, writing blog posts does require skill. To keep your reader interested, you should think about the structure of your piece and write appealing articles. Use headings, subheadings and clear paragraphs to help your readers grasp the core concept of a post . If people understand and like an article, they will be much more inclined to link, share and tweet about it – and that will increase your rankings.
This post provides tips on writing blog posts that are both readable AND SEO-friendly. These two goals should always go hand in hand.
Blueberry Design has shared a number of posts recently with tips on SEO and other web related features. If you’ve missed them you can find them on our Face Book page HERE. 
Get more information on the services we offer at Blueberry Design HERE.
Call Alan or Sue today if you have any questions at all on 041 986 5686.

THE IRISH CONCRETE SOCIETY RESPONSIVE NEW WEBSITE

New updated website for the Irish Concrete Society

Blueberry launched a new responsive website for the Irish Concrete Society in December. The Irish Concrete Society caters for the needs of all who have an interest in concrete (in its widest sense).  It is the primary organisation in Ireland concerned with the technical aspects of design and construction in concrete.

Blueberry was asked to create a site which differentiated it from its sister site, Concrete Ticket, and the Irish Concrete Federation site. The site needed to clearly outline the roles and aims of the society and showcase upcoming events, with emphasis on the Annual Awards and Technical Seminars. It’s primary objective is to act as a source of information for it’s members.

From an admin perspective, it also had to be very easy to update, with a particular focus on the Awards section (past & present).

The website is here for you to view: https://concrete.ie/ 

We wish Henry and team at the Irish Concrete Society all the best with the new website and continued success in the future.

  • Web Design
  • Website GDPR
  • Website Hosting & Domain Names

New responsive website for Lift Rite

New website for Lift Rite Ltd launched in December

Blueberry Design completed the new, updated brochure website for Lift Rite Limited in December. Lift Rite specialise in the supply of materials handling and lifting equipment to a wide and diverse range of industries:  airports, electronics, computers, pharmaceuticals, food manufacturing,  plus government bodies and local authorities.

Lift Rite needed an updated site clearly showcasing their product range & brand portfolio, and the wide range of applications and services they offer, on desktop or mobile.

So here’s the new Lift Rite Ltd website: https://liftrite.ie/

We wish Mark and the team at Lift Rite Ltd all the best with their new website and every success in their business.

Site required the following:

10 Percent Discount Offer Extended

Yes, the 10 percent discount offer extended now (the one that’s part of our 10 year birthday celebrations) up to and including Friday 30th November.

It’s not too late to get your website ready for the shopping season ahead and we’ve already posted some tips you might find helpful on our web page and in our recent mailer.  If you missed them you can find them HERE. 

Mailchimp have recently posted some tips around the same subject, in the run up to Black Friday, so if you have the time, take a quick look HERE.

Or you might just want to improve the security on your website? change some of the front page styling? add some additional functionality? have an SEO check to get your site optimised for search engines? or start an adwords campaign? There really is lots that we can help you with and none of these actions will not blow your marketing budget!

Blueberry is here to help so call us for a chat and we’ll see what we can do for you (041 986 5686).

How seriously do you take website security?

At Blueberry we are always looking at ways to improve our own website security – we have SSL installed (encrytped messaging and a https domain), Wordfence and McAfee. And this is why …..

Your website is your brand, your public image, and often your first contact with customers. If it’s not safe and secure, those critical business relationships can be compromised. And the threats can come in many forms , e.g. infecting a website with malware in order to spread that malware to site visitors, stealing customer information (i.e. names and email addresses), stealing credit card and other transaction information, adding the website to a botnet of infected sites, and even hijacking or crashing the site.

A single security breach could be the show-stopper for a small business.

Even if a security breach at a small business website doesn’t trigger a data breach, it can still have a huge impact on customer trust if customers find out about it.

An unprotected website is a security risk to customers, other businesses, and public/government sites. It allows for the spread and escalation of malware, attacks on other websites, and even attacks against national targets and infrastructure.

Consumers are nervous about the security risks of the internet, particularly identity theft. The more a small business can do to build trust in the security of their website, the more likely customers are to visit, stay, buy, return, and recommend.

And hacking is not just about stealing data. Hackers want to create watering holes where they can hide malware as a way to spread the malware to any visitors to that site.

But don’t worry! Help is at hand…

To start you need to manage your passwords carefully, especially website access;  keep all computers and mobile devices free from malware so they’re not used as a launchpad for a website attack.

After that, talk to Alan and Sue about what products we recommend and can offer on your website:  041 986 5686.