Tip 1: Have a mission or goal
Marketing Your Website and Building a Brand online has to do with increasing the number of people who know and like your business, products and brand. To be successful at marketing, you should always choose marketing strategies that fit your mission or goals of your website and company. And to do that, of course, you need to properly define your site’s mission! Once you know your mission and what makes your company or your website unique, make sure it’s always reflected in the content of your Digital Marketing Strategy.
Example: Blueberry’s’ mission and marketing
The mission of Blueberry Design is to help companies get online and optimize their websites. To fulfill that mission, we offer a number of services such as web design, e-commerce development, SEO & PPC marketing, website hosting and maintenance as well as GDPR and Website Security. We use multiple channels to reach to our audience, such as our blog, our newsletter, and social media channels such as Facebook, Twitter and LinkedIn. We make sure that the things we share fit our mission. That does not mean that every post we write is about websites. As part of our mission, we also share posts on content marketing, sales, news, GDPR and photos of, for example, events we attend and our office.
Tip 2: Choose marketing that fits your brand
Marketing should also fit your brand. Branding is the way you want to present your company to the world. It could even be in the way you make your products or supply your services. Perhaps you want your brand to be hip and in trend or maybe you’d rather come across as traditional. It’s up to you, just make sure you’re consistent.
Tip 3: Get to know your audience
An important step in marketing is to find out what your audience looks like. Who are my visitors? Where do they come from? How do they currently engage with my website? In order to answer these questions, there are different kinds of research you can do. Google Analytics will give you some great insights. And, how about conducting a survey? Once you have a clear view of what your audience looks like, it’s much easier to reach them on (for example) social media.
Tip 4: Think about new customers!
Now that you have some idea of your current audience; does it consist of the people you want to reach? How could you grow it? Have you considered all potential audiences you could reach with your website?
If you think about your customer, it’ll be easier to find growth potential. For example, it could be that your current audience is quite small but consists of exactly the kind of people you want to have on your website. Your growth question would then be “where do I find more of these people”? It could also be that your current audience and your desired audience are somewhat different. Your growth question would then be: where do I find my new audience?
Tip 5: Find the right platforms
Having a clear vision of the people you want to reach is important for the next marketing stage. For example, trying to reach an audience of young teenagers on Facebook is not a great marketing strategy. Nor is trying to reach an audience of older retirees on Instagram. Both the content of your website, as well as the social media channel you choose should be targeted to the audience you want to reach.
In addition to focusing on social media, consider sending out a newsletter. It’s a great way to stay in touch with your audience and regularly send them on branded content, so you’ll stay top of their mind. You may not get everyone from your audience to subscribe, but those who do will be highly engaged.
And, perhaps you have the option to reach out to a website in a similar niche to yours and offer a guest post? This could be a great opportunity to both reach a larger audience and work on your networking at the same time. Don’t go around sending low-quality posts to every blog you can find – that’s not a good marketing strategy and won’t do you any good. But if you can write a great post for another blog that’s reaching a (larger) audience that you’d also like to reach, go for it!
Tip 6: Advertising
If you have a budget, you could also decide to put ads on, for instance, Facebook or Google to promote your website and company. Facebook offers the option to boost your post, making sure it’ll get more exposure.
Facebook actually allows you to really focus on the demographic you would like to reach with settings for age group, location and interests, making it quite easy to target your desired audience.
Google PPC is a great way to get your website in front of potential clients when they need it most. You can target locations, demographics, devices and times by creating engaging ads with a clear Call To Action on each ad.
Conclusion on digital marketing
Devising a digital marketing strategy to roll out alongside your SEO strategy helps grow the audience of your website. So, get to know your company and your audience! Mind, growth does not equate to more money! If you want to make money with your website, there’s a whole lot of different things you could do. But digital marketing your website with these tips will definitely help you find your voice and an audience that’s eager to hear what you have to say!
Need help with your digital marketing or SEO? Contact Us today and we’ll help get your website in front of the audience you want.