We found the following Tips on How to Improve Website User Experience from Hub Spot. If you need advice on how to improve your website user experience you can find the article below with some helpful links.

Your website is the core anchor for your digital marketing efforts. To guarantee that your clientele receive the best experience when browsing, it is important that you are aware of the different problems users have.

Your website is the best salesperson. They work 24 hours a day and provide consumers with the appropriate information that is relevant to their search.

1. Use White Space:

Clients tend to complain to the designers of their website that there is too much white space throughout a page. White Space is a section of a page that is not being used. However, having this empty space can be a positive to a website. It can encourage a viewer to devote all of their attention the content and distinct designs and color that surround the text. To view what effective white space looks like on a website, click here.

2. Optimise your page speed:

It is frustrating when a web page or an image doesn’t load as fast as you would like it to. If your website doesn’t load within five seconds, bounce rates will increase. But, there are multiple solutions that will help to decrease those rates. For information on how this can be achieved click here

According to Section.io, bounce rates will increase by 20% if there is an extra five seconds of page load time. Google offers a free service that is reliable and will give you the relevant information about your page speed.

3. Use images (wisely):

Before browsing through a website, people are beginning to judge the company sites appearance. It is important that the images displayed have been taken in your company if not being taken off the internet.

Images are used to convey your brand and its products and services the way that you want it to. Customers should be able to visually perceive what your company is about. Looking at the site of https://www.octacom.ca/, we are immediately informed of the services they provide. Check out this infographic on real images vs stock photography.

4. Include well-designed and written headings:

The words used in headings and content included on your website is based off what consumers have an interest in.

The important thing to remember about headings is that they act as a guide for users of a website, making it easier for them to find the information they acquire about a product or service you provide. For example: a company called Tilde have well-designed headings that are attractive on the homepage of their website as you can see below. The colour used is well balanced and the font size doesn’t take the attention away from the other features. To view Tilde’s website follow the link provided here: https://www.tilde.io/.

5. Segment key information with bullet points:

When writing up a business document or content for a website, it is recommended to use a bullet pointing format where there is a substantial amount of information.

Bulling pointing is a great way for highlighting important information and is more appealing in the eye of the reader. This format allows the user to brows through a page in a short amount of time and collect all relevant points of information more efficiently. Another effective way of drawing attention to information on your website is to use icons relevant to the subject. An organization called One.org. uses icons as the bullet points to highlight their what they have achieved over a period of time as shown in the image featured below. Often using icons can make the topic of conversation that little more interesting and worth the time to explore.

If you have any inquiries about the services at Blueberry Design click here or call us if you have any questions on (041) 986 5686.

Yes, the 10 percent discount offer extended now (the one that’s part of our 10 year birthday celebrations) up to and including Friday 30th November.

It’s not too late to get your website ready for the shopping season ahead and we’ve already posted some tips you might find helpful on our web page and in our recent mailer.  If you missed them you can find them HERE. 

Mailchimp have recently posted some tips around the same subject, in the run up to Black Friday, so if you have the time, take a quick look HERE.

Or you might just want to improve the security on your website? change some of the front page styling? add some additional functionality? have an SEO check to get your site optimised for search engines? or start an adwords campaign? There really is lots that we can help you with and none of these actions will not blow your marketing budget!

Blueberry is here to help so call us for a chat and we’ll see what we can do for you (041 986 5686).

At Blueberry we are always looking at ways to improve our own website security – we have SSL installed (encrytped messaging and a https domain), Wordfence and McAfee. And this is why …..

Your website is your brand, your public image, and often your first contact with customers. If it’s not safe and secure, those critical business relationships can be compromised. And the threats can come in many forms , e.g. infecting a website with malware in order to spread that malware to site visitors, stealing customer information (i.e. names and email addresses), stealing credit card and other transaction information, adding the website to a botnet of infected sites, and even hijacking or crashing the site.

A single security breach could be the show-stopper for a small business.

Even if a security breach at a small business website doesn’t trigger a data breach, it can still have a huge impact on customer trust if customers find out about it.

An unprotected website is a security risk to customers, other businesses, and public/government sites. It allows for the spread and escalation of malware, attacks on other websites, and even attacks against national targets and infrastructure.

Consumers are nervous about the security risks of the internet, particularly identity theft. The more a small business can do to build trust in the security of their website, the more likely customers are to visit, stay, buy, return, and recommend.

And hacking is not just about stealing data. Hackers want to create watering holes where they can hide malware as a way to spread the malware to any visitors to that site.

But don’t worry! Help is at hand…

To start you need to manage your passwords carefully, especially website access;  keep all computers and mobile devices free from malware so they’re not used as a launchpad for a website attack.

After that, talk to Alan and Sue about what products we recommend and can offer on your website:  041 986 5686.