Active Sportswear supplies sports clothing, equipment and teamwear for clubs, teams and individual athletes. We developed an e-commerce platform designed to simplify product selection and make it easier for sports clubs to order the clothing they need, with flexible product variations and quantities tailored to their teams.
Active Sportswear needed an online store capable of supporting a wide range of sportswear products while accommodating the specific purchasing needs of sports clubs. With different product styles, colours, sizes and quantities to consider, the challenge was to create a shopping experience that makes ordering for multiple team members straightforward and manageable.
The solution focused on a flexible product structure and a more practical purchasing journey. Detailed product variations allow customers to select the appropriate options and quantities, while clear product pages and intuitive navigation make it easier to browse the catalogue and put together orders for an entire team.
Explore the new Active Sportswear website through a selection of key screens and user experiences.
From advanced product variations to flexible quantity selection, every element was designed to make purchasing sportswear more practical for clubs while providing a clear and convenient shopping experience.
The new Active Sportswear website delivers a more flexible shopping experience for clubs, teams and individual customers. Advanced product variations and quantity selection make it easier to assemble orders across different sizes, while the organised catalogue helps customers explore the available sportswear and find suitable products.
For the Active Sportswear team, the platform provides a practical e-commerce foundation for managing a diverse product range and supporting the purchasing needs of sports clubs. By combining flexible product configuration with a clear shopping journey, the store makes ordering teamwear more convenient and manageable.
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