Active Sportswear - Blueberry Design Ltd

Project OverviewA Smarter Way to Shop for Teamwear

Active Sportswear supplies sports clothing, equipment and teamwear for clubs, teams and individual athletes. We developed an e-commerce platform designed to simplify product selection and make it easier for sports clubs to order the clothing they need, with flexible product variations and quantities tailored to their teams.

A Smarter Way to Shop for Teamwear
01
Flexible Product Selection
A structured product setup allows customers to choose from available styles, colours and sizes to suit their requirements.
02
Simplified Bulk Ordering
Flexible quantity selection makes it easier for clubs to order multiple items across different sizes for their teams.
03
Clear Product Navigation
Organised categories and intuitive navigation help customers find relevant sportswear, accessories and equipment more efficiently.
04
Team-Focused Shopping
A shopping experience designed around the needs of clubs makes it easier to select suitable products for individual players and entire squads.

Challenge & SolutionMaking Teamwear Ordering More Flexible

Active Sportswear needed an online store capable of supporting a wide range of sportswear products while accommodating the specific purchasing needs of sports clubs. With different product styles, colours, sizes and quantities to consider, the challenge was to create a shopping experience that makes ordering for multiple team members straightforward and manageable.

The solution focused on a flexible product structure and a more practical purchasing journey. Detailed product variations allow customers to select the appropriate options and quantities, while clear product pages and intuitive navigation make it easier to browse the catalogue and put together orders for an entire team.

The WebsiteDesigned for Every Screen

Explore the new Active Sportswear website through a selection of key screens and user experiences.

Advanced Product Variations
Flexible product options allow customers to select the available sizes, colours and styles of individual sportswear products.
Flexible Quantity Selection
Customers can specify the quantities they need for different product variations, making it easier to organise orders across multiple sizes.
Teamwear E-commerce
A dedicated online shop brings sports clothing, teamwear, accessories and equipment together in one accessible shopping platform.
Organised Product Catalogue
Structured product categories help customers browse a broad range of sportswear and quickly find the items they need.
Responsive Design
A bespoke interface provides a consistent and intuitive shopping experience across desktop, tablet and mobile devices.
Streamlined Shopping Journey
Clear product pages and a straightforward purchasing flow help customers move from product selection to checkout with less friction.

FeaturesWhat We Build

From advanced product variations to flexible quantity selection, every element was designed to make purchasing sportswear more practical for clubs while providing a clear and convenient shopping experience.

  • HTML
  • CSS
  • JavaScript
  • PHP
  • WordPress
  • ACF
  • WooCommerce

The OutcomeTeamwear Shopping Made Easier

The new Active Sportswear website delivers a more flexible shopping experience for clubs, teams and individual customers. Advanced product variations and quantity selection make it easier to assemble orders across different sizes, while the organised catalogue helps customers explore the available sportswear and find suitable products.

For the Active Sportswear team, the platform provides a practical e-commerce foundation for managing a diverse product range and supporting the purchasing needs of sports clubs. By combining flexible product configuration with a clear shopping journey, the store makes ordering teamwear more convenient and manageable.

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